More than 93,000 visible appearances of brands promoting unhealthy food and drink, alcohol, gambling and speculative products were recorded during coverage of the largest FIFA World Cup in history, new research has…
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1. September: world cup viewers | News and features
More than 93,000 visible appearances of brands promoting unhealthy food and drink, alcohol, gambling and speculative products were recorded during coverage of the largest FIFA World Cup in history, new research has found.
World Cup viewers exposed to junk food, alcohol and gambling branding every seven seconds, study finds
Press release issued: 22 September 2026
Unhealthy food and drink brands accounted for more than seven in ten, with 65,722 appearances.
2. Technical Study Group hails competitive 48-team FIFA ...
The TSG’s data, presented by Gardner, revealed a tournament producing more goals than ever before.
Technical Study Group hails competitive 48-team FIFA World Cup™ as goals and intensity rise
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Emerging football nations such as Curaçao and Cabo Verde have shown there are no easy games left at an expanded FIFA World Cup 2026™, says the Technical Study Group
New rules on time-wasting praised for speeding up game and limiting time-wasting
TSG data shows strong correlation between fast ball recovery and winning
The group stage of the first FIFA World Cup 2026™ to feature 48 teams ha
3. Heat threat hangs over 2026 FIFA World Cup as scientists warn of unsafe match conditions - The Economic Times
An analysis by climate research group World Weather Attribution found that nearly a quarter of the 104 matches scheduled across the United States, Mexico and Canada are likely to be played in heat conditions exceeding safety thresholds recommended by global players’ union FIFPRO.
Heat threat hangs over 2026 FIFA World Cup as scientists warn of unsafe match conditions
The 2026 FIFA World Cup in North America faces a significant risk from soaring temperatures.
Scientists warn that many matches could be played in dangerous heat conditions, potentially impacting player welfare and performance.
Some games may even require postponement.
FIFA is implementing heat-management measures, but concerns
4. FIFA publishes comprehensive post-tournament report on ...
FIFA has published a comprehensive post-tournament report on the FIFA World Cup 2026™, offering unprecedented insights into how the best national teams and players on the planet are reshaping the modern game.
FIFA publishes comprehensive post-tournament report on FIFA World Cup 2026™
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All 104 matches at this year’s global showpiece analysed by FIFA’s Technical Study Group and FIFA Football Performance Insights Department
Counter-pressing emerged as defining trend, with champions Spain excelling at turning lost possession into instant attacking opportunities
Goalkeepers were active playmaker
5. New research provides blueprint to protect player health and performance at the 2026 Men’s FIFA World Cup
The main review article “The 2026 Men’s FIFA Football World Cup: Evidence‑Based Guidelines to Protect Player Health and Performance from Environmental Challenges” details the predicted environmental challenges alongside evidence-based strategies to best mitigate their impact.
New research provides blueprint to protect player health and performance at the 2026 Men’s FIFA World Cup
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This summer’s Men’s 2026 FIFA World Cup will expose players to an unprecedented combination of environmental challenges across the host cities in Canada, Mexico, and the United States.
To face these challenges head on, colleagues from Loughborough University have published a new pair of Open Access peer-review
6. FIFA studying impact of expanding World Cup to 64 teams ...
July 31 (Reuters) - FIFA is studying whether to expand the World Cup from 48 to 64 teams for the 2030 edition, according to a document seen by Reuters, in a move that could reshape soccer's showpiece tournament when it celebrates its centennial.
FIFA studying impact of expanding World Cup to 64 teams for 2030 edition
World soccer's governing body wants to appoint an independent agency to assess the ambitious expansion plan, which would add anot