The researchers discovered that U.S. tourists felt a strong desire to engage in sustainable tourism when visiting the Hawaiian Islands; when choosing a vacation, they felt a high level of importance that the tourism…

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1. UH study: Domestic visitors want to engage, pay more for sustainable experiences

The researchers discovered that U.S. tourists felt a strong desire to engage in sustainable tourism when visiting the Hawaiian Islands; when choosing a vacation, they felt a high level of importance that the tourism industry supports environmentally sustainable tourism practices; and U.S. tourists are willing to pay more to support Hawaiʻi’s sustainable tourism products.

UH study: Domestic visitors want to engage, pay more for sustainable experiences

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To help Hawaiʻi’s tourism industry recover from the COVID-19 pandemic, new research from the University of Hawaiʻi at Mānoa suggests a potentially under-utilized form of revenue that visitors are actually willing to pay for: sustainable ex

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2. When A Week In Hawaii Takes An Entire Year's Travel Budget

Among people likely to visit Hawaii, 49% report household incomes of at least $150,000, compared with just 32% of U.S. leisure travelers.

Hawaii Travel Costs Are Splitting Visitors By Budget

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When A Week In Hawaii Takes An Entire Year’s Travel Budget

Americans aren’t giving up their vacations.

In fact, a new survey found that they expect to take 3.9 leisure trips over the next year and spend $5,655, while nearly one-third say they’re cutting other household spending just to keep traveling.

That entire annual travel budget can vaporize, however, in a single Hawaii trip.

We’ve previously found that a week here for two can easily run $5,000 to $6,000, before getting into the considerably h

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3. Domestic visitors willing to pay more for sustainable tourism | University of Hawaiʻi System News

The researchers discovered that U.S. tourists felt a strong desire to engage in sustainable tourism when visiting the Hawaiian Islands; when choosing a vacation, they felt a high level of importance that the tourism industry supports environmentally sustainable tourism practices; and U.S. tourists are willing to pay more to support Hawaiʻi’s sustainable tourism products.

To help Hawaiʻi’s tourism industry recover from the COVID-19 pandemic, new research from the University of Hawaiʻi at Mānoa suggests a potentially under-utilized form of revenue that visitors are actually willing to pay for: sustainable experiences.

These include activities some visitor industry destinations are already offe

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4. Hawaii’s holiday travel outlook not too merry amid high costs | Honolulu Star-Advertiser

The national outlook is not entirely negative for Hawaii with PwC, a global consulting and professional services firm, reporting that 40% of consumers, down just 4 percentage points from last year, still plan to travel during the holidays.

Hawaii’s holiday travel outlook not too merry amid high costs

National surveys suggested holiday travelers are becoming more selective about their destinations due to rising costs overall.

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While the holidays are usually strong for Hawaii tourism, the industry is bracing for a slump this season as hotel bookings lag 15% behind last year.

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5. The Hawaii Vacation Travelers Refuse To Give Up

A Harris Poll for Marriott Bonvoy found that 67% of Americans are prioritizing travel experiences over new material goods this year.

The Hawaii Vacation Travelers Refuse To Give Up

National research increasingly shows that Americans are placing travel ahead of many, even most, other forms of discretionary spending, even when protecting the vacation requires delaying purchases or making significant sacrifices elsewhere.

The same research found that 91% plan to travel in 2026, with nearly half expecting to travel more than they did just the year before.

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6. Tech-Driven Tourism: How AI, Social Media Affect Travel in Hawai'i ...

While not a mainstay of Hawaiian tourism yet, a research study from the Hawai’i Tourism Authority on the implementation of the app could make this reality come true.

Tech-Driven Tourism: How AI, Social Media Affect Travel in Hawai’i

Hawaiʻi’s Next Tourism Debate Isn’t About Hotels — It’s About Algorithms

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A new AI pilot program designed to introduce organizations to practical, ethical and responsible uses of the technology was recently introduced by the the City and County of Honolulu’s Office of Economic Revitalizatio

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